Introduction
There are different signs in all media text the reason why is
because it will allow people to identify and interpret these different signs
and know what they mean. A way of looking at it is denotation and connotation.
A denotation is a way you look at the shot so basically it is what you see at
that specific shot such as images, photos of you memories and also specific
shots in any films. A connotation is what an image, photos of you memories and
also specific shots in the film means to you personally.
Here is one very beautiful example; it is an image of a red
and black Ferrari. It has a car brand sign which is the colour of red, black,
and yellow. The image shows two black and red wheels though it is meant to have
four wheels which it looks like in the real life. It also shows a
see-through windows and light bulbs which are quite big. The connotation would
be that it is a racing car.

In films, there are ways of breaking down people into group
in different categories. This is called demographics means splitting
people to different groups or categories. The reason why demographic exist is because
producers must know who are their primary target audience.
1. Audience for the Fistful of Dollars.

The age range with Fistful of Dollars would be around 12-45 because would fit primarily with this. I also think that the elder people will like because it is full of action.
Gender would be mostly males because it contain lots of travesty and situation which will appeal to boys only. You can check this by the time of (1 hour 17 minutes and 15 seconds)
Interest- the boys would interest with violence. The reason why is because boys would be in violence, only for that, it is full of actions.Location would be probably the people who live around the dessert it is because it would be target around those people.
Ethnicity would be all because it is non specific.
2. Institution
The budget for this film is estimated at $200 thousand and this is how much they made;$3,500,000 (USA) ( 1971)
$11,000,000 (USA)
This is quite small for a budget as you will be to able to see through the film such as fake blood, fake cuts and injuries. There was one time that you tell that in the film which is the time (1 hour 4 minutes and 3 seconds). Back in the old days it may have been a lot but now it seems to be a lot less just to get $200 thousands because now you will have to pay lot more moneyThe production companies are;
Constantin films
Jolly Films
Ocean Films
3. Representation
The protagonist is the stranger and the antagonist is Raman.Ramon facial expressions is quite aggressive throughout the film. The reason why is because he is an antagonist.
The outfit that the Ramon wear is a western clothing and the colour of his skin is brown. One of body- language is friendly which is what he is like with his crew.
The props that he uses a lot is guns to terrorizes the town.
The reason why he is known as a antagonist is because he creates many atrocious event and also that he is tries to stop the hero. Also he is the leader of a gang.
Stranger(protagonist) Joe facial expression is quite serious throughout the film because he has to face many situation.The outfits that the protagonist wears is a western clothing and the colour of his skin is brownish.and the props that he has with him is guns.
The props that this protagonist need is a gun and a shield fake body armor.
The reason why he is protagonist is because he does good things for people and and tries to make people happy by getting them what they really need.
4. Genres
Genres are used in films to tell what the film contains a lot of .The genre of this film is western and action. the reason why it is western is because its location is around the dessert.
The themes of this film are; death, violence, Guns and the shootings.
Violence is use at the beginning the film. you can check this by the time of which it is around 4 min. It shows a man getting beaten up by a gang of people.
Death and shooting are used in one scene to connote suspense in the scene. You can check this by the time of 1 hour 18 mins.



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